24

Design and
product awards

9

Patents

4

New
appliances

2

New IOT groundbreaking tech
products in the pipe line

2

Revolutionary & patented
dosing mechanism

2

Star Michelin chef all natural flavor
line and over 80 new flavor formulas

3

New designed (5000 times reusable)
carbonating bottles

About

Yaron Kopel lives in the junction cross of innovation, design, user experience & brand, Taking account all 4 elements while creating or transforming brands or products.

Working with some of the best engineers and developers in the world (based in Israel), Global design (Yves Behar, Stephano Giovanoni, Todd Bracher and more), and Silicon Valley UI & UE (Fuse project in SF).

Yaron have led a group of extraordinary people to great achievements and captured some of the best experience in the world combining design, technology and brand.

A serial entrepreneur that created 3 retail ventures from scratch.

Achievements

1

Created ZER4U, Israel first born internet-Retail venture that led to the largest retail chain and web based flower business in the Israel. the venture completely transformed the way flowers are sold today, both in stores and online in the industry.

2

Was responsible for Sodastream being a part of Fast Company 2013 list of 50 most innovative companies in the world and No 1 in the food category. Helped lead the company to substantial partnerships with multi-national companies such as Pepsico and others. Was one of the main leaders behind the company growth and value pick of $1.7B in 2013.

3

Was awarded young entrepreneur of the year in Israel for 2003, and nominated for entrepreneur of the year in the US in 2008.

Press

Seven Questions for SodaStream Design Honcho Yaron Kopel

The second leg of Wallpaper* magazine’s SodaStream Lock In parties went off in true bunga bunga style in Milan last week.

Top 10 things to see at Milan Design Week

"Israeli-based SodaStream may be the world's largest producer of home carbonation"

"We don’t waste time with big meetings. There aren’t too many decision makers."

"A lot of people hire Yves Behar and Fuse project because they don’t really know anything about design..."

A lot of people hire Yves Behar and Fuse project because they don’t really know anything about design...they just have an idea and need help bringing it to life.

"Yaron Kopel continues to innovate and expand the functionality and form factor of the home carbonation category"

Fishbowl NY
De De Ce
Lexus
Fast Company
Surface Magazine
Cool Hunting
Cool Hunting 2013
Seeking Alpha

Video

Launches

Awards

Services

1

Lecture

45 to 90 minutes of one of a kind innovation presentation that have been shown in major boardrooms and conferences globally…

45 min to 1.5 hours of a unique presentation on applicable innovation, telling the story of a global journey trying to invent a new category.
The lecture is filled with examples, movies and insights on what it takes today to build a top notch product or experience that belongs to the 21 century.
Lectures of that nature have been given in boardrooms of some of the worlds most influential companies, as well as in chief innovation summits and other conferences.

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2

Session

A full day session with top management that includes inspiration, new innovation thinking and applicable outcomes...

A full day session that includes the following:

FIRST HALF OF THE DAY
Starts with an inspiring lecture of over an hour, going trough Sodastream innovation process and how it was voted to be one of the most innovative companies in the world.
Explaining my philosophy of Innovation “Closing the gap from the current user experience to the ideal one”!and how it is applicable to all brands and companies.
Continues with major trends in today’s world every company should strongly take under consideration.
Followed by an introduction of the company to it’s products, strategy and current situation.

SECOND HALF OF THE DAY
Brainstorming together on defining the IDEAL of which the company should strive for.

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3

Advice

Consulting on innovation, Brand, PR, Marketing and the combination of all of the above.

Contact

+972 52 855 5558
yaronkopel@gmail.com